Xixia King: A Wine Packaging Design that Embodies Elegance and Regional Culture

A Creative and Impressive Packaging Design by Bo Yang

Located in one of the most suitable places for grape growing and wine brewing in the world, the Xixia King wine packaging design draws inspiration from the cultural heritage of Helan Mountain. The patterns on the label, reminiscent of rock paintings, pay homage to the region's rich history and add a touch of artistry to the design.

What sets the Xixia King wine packaging design apart is its unique shape. The wine label takes the form of an oak barrel, with the golden part cleverly resembling the wine flowing down the barrel into a glass shape. Holding the wine bottle feels like holding a golden glass, adding a sense of elegance and dignity to the overall experience.

The Xixia King wine packaging design also incorporates strong regional cultural features. The brand logo font is designed in the style of Xixia ancient characters, further emphasizing the connection to the local culture. This attention to detail showcases the designer's commitment to reflecting the regional characteristics and customs through the packaging.

Using environmentally-friendly special paper, bronzing, and concave-convex processes, the Xixia King wine packaging design achieves a high level of craftsmanship. The bottle stands at a height of 325mm with a diameter of 74mm, while the label measures 165mm in length and 72mm in width, ensuring a visually striking presence on any shelf.

The Xixia King wine packaging design was completed in Beijing, with the project starting in January 2020 and finishing in March 2020. Throughout the design process, the challenge was to seamlessly integrate the regional cultural features and product attributes into a creative and impactful design. The result is a packaging design that not only captures attention but also tells a story.

Recognized for its outstanding creativity and ingenuity, the Xixia King wine packaging design was awarded the Bronze A' Design Award in 2021. This prestigious accolade is bestowed upon designs that exemplify resourcefulness and authenticity, incorporating best practices in art, science, design, and technology. The Xixia King wine packaging design contributes to the improvement of quality of life, making it a true gem in the world of packaging design.